SXSW 2007 on TV

For many of us who can never really make the trek down to the annual SXSW music festival and conference, there might be some good news today that might help you feel better about sitting at home…

sxsw-music.gifSXSW is teaming up with DirecTV and Blaze TV to broadcast special segments from the event starting March 15-17. They’re saying it’ll be live, which is awesome.

…the special will be broadcast live March 15-17 and feature unprecedented access with upfront performances and behind-the-scenes footage from the three day musical extravaganza.

They’re choosing two venues to set up at and they’ll be broadcasting from there and the conference with segments most certainly edited to make sense to the couch-viewing public…

Blaze TV is working with SXSW to custom-build two state-of-the-art venues exclusively for the SXSW special on The 101. The Lone Star Lounge, with a traditional Texas feel, and modern music club The Bat Bar will be built from the ground up in Austin solely for the live televised performances. Each venue will be filmed using the most up-to-date technology, including multi-camera HD with 5.1 surround sound.

I’m definitely looking forward to seeing what they do with this; I’m a DirecTV subscriber myself so I’ll have my TiVo all locked and loaded for the weekend…

South by Southwest (SXSW) to be Broadcast on Directv [PR Newswire]

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