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The Who Stop Using the Web Effectively

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Photo © buschenhenke
There was an article a while back on .com that I’m just coming around to writing about

I would never say that is the most technologically forward-thinking band out there nowadays but Pete Townsend would be on that list. He had started to webcast ’s shows from their recent tour — all financed his own money — and then seemingly pulled the plug for no reason.

Well, his reason is as follows: “seems to be unconvinced that the Web has any real contribution to make to our career.”

My first thought when reading this is, “how is that even possible? don’t they see how powerful is?” My second thought is, “well, of didn’t really grow up so I’m sure that they weren’t logging onto webcasts every other night and watching their favorite band religiously like or something…”

I’m not sure which thought is really overpowering the other, which explains why I wanted to do a post on this topic. In 2006, how can anyone with any sort of brain not understand that the internet can have a huge effect on a musician’s career? Ever heard of , Roger?

I guess we’ll see how it works itself out.

Written by Justin Ward

Ad Ops Nerd. Living that San Diego life. Chicago born and raised.

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6 Comments

  1. I find this interesting to think about. I mean yes, people who listened to The Who back in the day weren’t searching the internet for music like people do now. But the internet can only help bring old fans and new fans to your music.

  2. I have been checking out and participating in Pete Townshend’s web stuff for a while now, and I must say, he has a whole lot of ideas. Many of them he has had, or been working toward, for quite some time.

    As for THE WHO (with regard mostly to Roger Daltrey), those media quotes may or may not tell the story, or any real story at all. Who knows what was really said by anybody anyway? Pete has commented from time to time that he can live quite comfortably, so there does not seem to be a big need for a huge money making scheme for his personal growth…but he HAS spoken much of charity. Indeed, he has done more than just words in that area (charity).

    As for Roger…well, I don’t hear too much about what he has to say, so I cannot say much myself…but if he would like financial reward, he is already doing the right things. They ARE on a huge world tour, and THAT is where the money is! By the way, Roger also displays a BIG heart, and is much involved with charity as well.

    Ah,well…these guys have been around doing things their own way for years. Gotta love ’em…it’s part of what Rock and Roll is all about.

    –Dan L.

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