Nemzzz Releases “GEEKIN” Single and Video Featuring Lil Yachty, Set in Atlanta
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Editorial Dept.
Nemzzz is now “GEEKIN” teaming up with Lil Yachty for a collaboration that expands both his sound and visual. The track combines his measured and understated delivery with a more expansive and high-octane production – indicating a step up in ambition. Serving as the first chapter of his Locked In era, the song and video collectively represent a deliberate scale and creative shift.
According to a press release from Nemzzz’s management, “GEEKIN” is out now.
Listen to “Geekin”:
A high-energy, forward-facing record, “GEEKIN” pairs Nemzzz’s signature calm delivery with an electrified, global-facing sound. The collaboration with Yachty signals a clear step in scale and intent, bridging Manchester and Atlanta while staying rooted in the sonic identity that has defined Nemzzz’s ascent.
The accompanying visual marks a bold expansion of that vision. Set in an abandoned car park in Atlanta, Yachty’s hometown, the video places both artists at the calm centre of escalating chaos. Surrounded by a group of eclectic local characters from Atlanta, the world unfolds into something surreal and unpredictable, building a striking visual universe around their presence. Watch the official music video HERE.
Directed by Zhamak Fullad, the video reflects her reputation for visually bold, culture-shaping work, with a portfolio spanning Future, Kevin Gates and Tee Grizzley. The wider creative direction for both the video and the Locked In campaign is led by Past Down, an East London-based creative platform known for blending fashion, culture and world-building, with work spanning Prada, Stone Island, Arc’teryx and Moncler.
“GEEKIN” serves as the first chapter of the Locked In universe, a new creative era for Nemzzz that expands his world sonically and visually. At its core is a clear mindset that runs through both the music and visuals. Focused, disciplined and self-contained, Nemzzz is not just an artist but a figure of true intent and direction. Nemzzz is the rapper we need – a perfect light for a new generation moving with the same clarity and purpose.
About Nemzzz
Nemzzz is a rapper and artist from Gorton, South Manchester, known for his calm flow, introspective tone and meticulous approach to music. Emerging with viral tracks like “Elevate” and “2MS”, he has built a global audience, earning billions of streams and a UK Top 10 mixtape with Rent’s Due. Raised in a musical household, his influences span from Vybz Kartel and Bob Marley to Lauryn Hill and SWV, shaping a sound that blends genres while remaining distinctly his own. Now one of the UK’s most streamed rappers, alongside Central Cee and Dave, Nemzzz continues to evolve, combining sharp lyricism with a refined, minimalist delivery that cuts through globally. With “GEEKIN”, he steps into a new phase, one defined by scale, vision and a clear international trajectory.
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