A Toast to the King: BrewDog Rebrands Elvis Juice IPA with Bold New Look and New Name: Elvis Juice Citrus IPA
BrewDog rock n' rolls by giving its flagship beer, Elvis Juice IPA, a bold new look.
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Editorial Dept.
BrewDog USA is giving its iconic Elvis Juice IPA a fresh makeover for summer 2025 — a fitting tribute to a beer bearing the name of the King of Rock ’n’ Roll. With a new orange-striped design and flowing, retro-style “Elvis Juice” script, the rebrand nods to the music legend’s timeless impact while delivering the same bold citrus-forward flavor fans love alongside a new name: Elvis Juice Citrus IPA.
“We’re excited to give our Headliner, Elvis Juice, a bold new look,” shares Brittany Foster, Head of Brand & Marketing, BrewDog USA. “Elvis Juice has been a fan favorite in the U.S. since its debut – and in a world where first impressions matter, even icons evolve. This refresh marks a new era for our citrus-charged classic. This is just one of the many exciting things you’ll see from BrewDog this year. Our fans have a taste for great beer — and we’re here to deliver.”
First launched eight years ago, Elvis Juice has long been a headliner in the craft beer world — much like its namesake was on stage. The 6.5% ABV IPA blends caramel malts and vibrant hops (Citra, Mosaic, Simcoe) for a crisp finish that hits all the right notes.
Great Beer + Fun Conversation = The Best Time
Just like the King knew how to charm a crowd, a great beer and smooth rizz can make any night more memorable. Raise a glass and browse these funny pick up lines for a little lyrical inspiration to go with your Elvis Juice.
Rolling out in May in cans and on draft, the refresh also includes a collab with Ooni Pizza Ovens and a sweepstakes to kick off summer in style. Visit HERE to learn more about the Ooni x BrewDog Summer Sweepstakes, and follow @brewdogusa on Instagram & Facebook for the latest updates on upcoming giveaways and promotions. Elvis Juice will continue to be available in 6-packs, 12-packs, 19.2oz single cans, and on draught. To find Elvis Juice near you, check out BrewDog’s Beer Finder HERE.
ABOUT BREWDOG USA
Headquartered in Columbus, OH, BrewDog USA has been at the forefront of the craft beer movement since 2017, running the world’s first craft beer hotel and boasting a 100,000 square foot brewery. BrewDog distributes in select states nationwide and operates flagship locations in its home state of Ohio, Atlanta, GA; Las Vegas, NV; and Denver, CO. BrewDog continues to push the boundaries of innovation and quality while investing in people and putting great tasting brews first. Its diverse lineup features both seasonal and flagship brews, including favorites like Elvis Juice, Hazy Jane and Cold Beer, alongside a top-performing non-alcoholic options with only 20 calories and 2.3 carbs per can.
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