Björk has been awarded the top honors at the Digital Grand Prix at Cannes Lions for her virtual reality rendering of “Notget”, off Vulnicura.
Björk’s virtual reality experience “Notget” was awarded first place in the Digital Grand Prix at Cannes Lions last week. Directed by Warren Du Preez and Nick Thornton Jones, with creative direction from Björk herself and James Merry, the ethereal video depicts a digital avatar of Björk who gives a magical performance adorned in a second skin, in a dark world the viewer becomes immersed in.
I really need to get out to see the larger touring exhibition Björk Digital.
And in case you missed the video for “Notget”, check it out below…