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Victoria Beer, considered Mexico’s oldest beer brand, is celebrating Mexican heritage through a limited-edition fashion collaboration that brings together music, tradition and contemporary design. Created with Mexican singer-songwriter Carín León and designer Brenda Equihua, the cobija-inspired jackets transform a beloved symbol of Mexican family life into a modern expression of culture and identity. The collaboration also invites fans to take part, with one jacket and a trip to see León on his U.S. tour up for grabs.

In a press release, Victorial announced that starting now through August 31, fans 21+ in the 50 U.S./D.C can head to VictoriaUSA.com to enter for the chance to win a night of iconic Música Mexicana – and a look to match.

In this campaign, Victoria is reuniting with longtime brand partner and Mexican singer-songwriter Carín León, as well as Mexican American designer, Brenda Equihua, to co-create exclusive jackets inspired by traditional Mexican blankets, also known as cobijas. Also inspired by León’s style and music, the jackets marry the cherished traditions embodied in cobijas with contemporary design.