Feels like a “‘Bout time” with this new these days with the cannabis industry blowing up like crazy, but the fact is now out there that Jay-Z is putting his name behind a brand called Caliva as a “strategist.”
A press release dropped today from the brand and HOVA himself about what they plan to accomplish together. At first it’s obviously that Shawn “JAY-Z” Carter will use his status to come on at Caliva as Chief Brand Strategist which will allow him to really shape and drive creative decisions, publicity and overall vibe for the brand.
What may not be obvious already, though, is that Jay will be able to use this position to help other parts of the industry, namely the downside of the War on Drugs so far.
In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration – many of who are not seeing the monetary benefits of legalization – through advocacy, job training, and overall employee and workforce development.
The press release went on to say that “Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.” and it was closed with Shawn “JAY-Z” Carter. Check it out.