Feels like a “‘Bout time” this new these days the cannabis industry blowing up like crazy, but the fact is out there that is putting his name behind a brand called Caliva as a “strategist.”

A press release dropped today from the brand and HOVA himself about what they plan to accomplish together. At first it’s obviously that Shawn “” Carter will use his status to come on at Caliva as Brand Strategist which will allow him to really shape and drive creative decisions, publicity and overall vibe for the brand.

What may not be obvious already, though, is that Jay will be able to use this position to help other parts of the industry, namely the downside of so far.

In this position, Mr. Carter will focus on and work to increase the economic participation of citizens returning from incarceration – many of who are not seeing the monetary benefits of legalization – through advocacy, job training, and overall employee and workforce development.

The press release went on to say that “Anything I do, I want to do correctly and at the highest level. all the potential in the cannabis industry, Caliva’s expertise and ethos makes them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.” and it was closed Shawn “JAY-Z” Carter. Check it out.


Ad Ops Nerd. Living that San Diego life. Chicago born and raised.