Gibson Set to Launch Immersive Guitar Experience with New Miami Garage at Wynwood

Gibson is expanding its global retail presence with the launch of a new immersive destination in Miami, bringing together premium instruments and live performances as well as exclusive experiences and custom guitar services under one roof. The new location reflects the company’s strategy of creating spaces where musicians, fans, and creators can connect with its heritage – while celebrating the city’s diverse musical and artistic culture. As the brand’s third global Garage location, it reinforces Gibson’s commitment to making its instruments, craftsmanship, and music community more accessible to players around the world.

In a press release, Gibson announced that its new Wynwood Miami garage will open to the public on September 10.

Located at 2660 NW 3rd Ave, Miami, FL 33127, Gibson Garage Miami is the brand’s third global retail and experience destination, following the successful openings of the Gibson Garage Nashville, the company’s global flagship store, and the Gibson Garage London, Gibson’s first store outside the U.S.

Created as the ultimate guitar experience, Gibson Garage Miami brings the full Gibson family of brands to one of the world’s most musically diverse, culturally rich, and creatively vibrant cities. The new destination celebrates Gibson’s legacy of craftsmanship, sound, and innovation while honoring Miami’s deep connections to Latin, Caribbean, rock, pop, hip-hop, electronic, and global music culture.

Inside the Gibson Garage Miami, visitors will be greeted by a dynamic environment that reflects the Gibson legacy of craftsmanship and innovation. Over 8,000 square feet of space will showcase more than 500 guitars from the Gibson family of brands—including Gibson, Epiphone, Kramer, MESA/Boogie, Maestro, KRK, and Gibson Amplifiers—all curated to invite exploration and play. Overhead, a moving conveyor belt of guitars pays homage to the Gibson finishing process in each of our craftories, symbolizing the journey from creation to connection. It’s a visual and tactile reminder that every instrument is built to be played, not just admired.

“Retail is no longer just about what people buy—it’s about what they feel, discover, and become part of. Gibson Garage Miami represents the next evolution of that idea: an immersive music destination in one of the world’s most vibrant cultural cities. The Garage works because it goes far beyond the transaction; it invites people in to play, explore, create, connect, and experience Gibson heritage in the real world. Whether you’re a lifelong Gibson player, an emerging artist, or someone picking up a guitar for the first time, this is a place where music feels welcoming, inspiring, and real. Miami is a city with music in its DNA—defined by energy, creativity, and global rhythm—making it the perfect home for the next chapter of the Gibson Garage experience.”

At the center of Gibson Garage Miami is a live performance stage that will host regular artist performances, intimate showcases, album release events, community programming, and special appearances from both legendary musicians and emerging artists. The stage will serve as a bridge between the artist, the fan, and the instrument—bringing music to life in real time.

Reflecting its Miami home, Gibson Garage Miami will feature unique discoveries inspired by Latin culture throughout the space, alongside exclusive apparel collaborations with local designers, lifestyle gifts, celebrity and film memorabilia, and rare instruments. The location will also debut the first stateside Gibson Gallery art installation, spotlighting photography, street art, and iconic moments in music history.

Gibson Garage Miami is located on the ground floor of the Wynwood Garage and was leased by Goldman Properties, a company widely recognized for its role in shaping Wynwood into one of the world’s leading arts and cultural districts. The location places Gibson at the heart of one of Miami’s most dynamic creative communities.

For those seeking a fully personalized instrument, Gibson Garage Miami will offer the Gibson Custom Made to Measure program. Guests can work with Gibson Garage Pros to design their dream guitar from the ground up, selecting wood tops, neck profiles, pickups, hardware, finishes, and aging techniques from the Gibson Custom Murphy Lab. Each Made to Measure guitar is handcrafted by Gibson Custom artisans in Nashville.

The opening of Gibson Garage Miami marks a major new chapter in Gibson’s growing global Garage footprint. From Nashville to London and now Miami, the Gibson Garage experience continues to bring players and fans closer to the instruments, artists, and stories that have defined music history.

Whether you’re a professional musician, a curious beginner, or simply a fan of music and design, the Gibson Garage Miami will be a must-visit music destination this fall—one that celebrates the spirit of Miami both inside and outside its walls.

Stay tuned for more details on Gibson Garage Miami’s grand opening week celebrations, artist appearances, and live performances beginning September 10, 2026. Additional grand opening festivities and featured artists will be announced soon.