Austin Rock Band Bridges Ablaze Hits 28 Million TikTok Plays and Unveils "Heartless" BTS Video Premiere on Culture Flux

Austin-based Bridges Ablaze, the buzzing rock band born from the serendipitous encounter between two incredibly talented artists—Brien Allen and Ruben Zamora—continues to captivate audiences with their transformative music journey. Bridges Ablaze announce their BTS official video for “Heartless,” premiered on Culture Flux. The song is about “a personal anthem about the ending of a close but painful relationship. The song explores the experience from the inside looking out, depicting feelings of isolation, sadness, pain, numbness, and anger that are often associated with ending relationships.” Hot off the release of their singles “Take Me,” “Heartbroken Angel,” “Numb,” and “Apocalypse,” (over 28M plays on TikTok), “Heartless” jumpstarts 2025 with what Muzilog calls “their electrifying sound and captivating story.”

From chance meeting to dynamic partnership, their story is nothing short of awe-inspiring.In the heart of El Paso, TX, Ruben Zamora, originally destined for a career in the Military, found himself contemplating his future. Despite previous band experiences, Ruben’s unwavering passion for music propelled him towards a career in the industry. His professional approach to the chaotic music world has been instrumental in his success. A fateful visit to Guitar Center would accelerate his life’s trajectory.

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As TikTok continues to shape how emerging artists reach new audiences, discussions around organic growth versus buying TikTok followers have become more common in the music scene. For up-and-coming bands like Bridges Ablaze, visibility on social platforms can be a catalyst for discovery, helping more listeners connect with their music and story.

On the other side was Brien Allen, pursuing a Petroleum Sciences degree at the University of Texas. Brien’s musical journey began in middle school when he taught himself the guitar, overcoming challenges with a unique determination. Inspired by musicians and situations that pushed him, Brien’s dedication to improvement became his trademark. All this led him to an encounter at an Austin Guitar Center.

Their paths aligned as if scripted—Brien and Ruben, drawn by the magnetic pull of music, met in the afore-mentioned Guitar Center, recognizing each other’s exceptional talent. The mutual admiration sparked a connection, leading to the formation of Bridges Ablaze in 2019. With a lineup of talented musicians, Bridges Ablaze made their mark with a compelling cover of 30 Seconds To Mars’ “The Kill.”

Their quest for the perfect producer led them to Robby Joyner (Fire From The Gods), where synergy on a personal and musical level flourished. The collaborative process became a harmonious blend of respect, flow, collaboration, and vulnerability. In 2023, armed with insights gained through mentorship under industry luminaries, the band orchestrated a professional release strategy, assembling a stellar team to execute every detail with precision.

Don’t miss the opportunity to experience Bridges Ablaze in a whole new light with their upcoming releases. Stay tuned for more updates and behind-the-scenes content by following the band on social media.