Musician Instrument Site Reverb Announces Acquisition by Etsy

In a blog post published just recently over at the Reverb blog, an announcement was made noting that Etsy will be taking on the music instrument marketplace and community as part of their overall offering.

Today is an exciting day for the Reverb community: Earlier today, we announced that we signed an agreement to be acquired by Etsy. We expect the acquisition to close in the coming months. When it does, Reverb will remain a standalone business, but with the added support of Etsy—the global online marketplace for handmade and vintage items, with millions of buyers and sellers from nearly every country in the world.

What I love about this as a musician and a fan is that they don’t intend on changing much, but rather bolstering what’s already in place.

We’ve had a friendly relationship with Etsy for a number of years and after many candid discussions in recent months, it became clear: There’s no other company that we could trust to support and enhance the Reverb marketplace.

Read more here.