Billboard is reporting that Carlos Santana is getting into the weed business and pairing up with Left Coast Ventures for both a cannabis and hemp CBD brand. As such we’ll start to see a Latin heritage brand incorporating “his divine philosophies” and products that “promote the spiritual consciousness and wellness effects” of the drug.
The brand will launch sometime during this summer and will be available to buy in select dispensaries in California.
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Left Coast Ventures has previously partnered with other heady musicians over the years, including Mickey Hart of the Grateful Dead and Dead & Company (the Mind Your Head brand) and the Bob Marley estate (the Marley Natural brand).
