Live from SXSW 2007: Apostle of Hustle @ Emo’s

Apostle of Hustle @ SXSW

In between my run back to the Convention Center and the party yesterday, I caught about twenty minutes of Apostle of Hustle at Emo’s outdoor tent.

Immediately, I was floored.

They’re a band that I’ve only heard of before and I knew that they were on the same label as (Arts & Crafts) — that’s it. Right away, though — I was grooving right along the tunes they were playing having never heard of any of them before. It’s indie-rock for sure, but they had a solid grooving rhythm section, including a great bassist that played a really distorted and cool-sounding end. The frontman was quite dynamic too, so that made them immediately interesting to watch.

They’re playing two shows today — one at 2pm and one at — so I hope to catch at least one of those sets and report back some more photos and hopefully another great experience. I’m sure to be pleasantly surprised. Catch these guys out if you have a and let me know what you think…

Written by Justin Ward

Ad Ops Nerd. Living that San Diego life. Chicago born and raised.

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  1. I videoed the Apostle of Hustle SXSW Thursday day set at the Red Eyed Fly, eventually soon I’ll rip the audio from it. They were so freakin good. Frontman Andrew is actually in Broken Social Scene, but I love Apostle of Hustle even more than them. I bought their newest CD from them, it will surely be one of the albums of the year, what an amazing show and band to stumble upon

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