I know it was big tech news that Apple decided to roll out the new Intel-based machines a week or so ago.

However, they went about promoting this in a very, un-Apple way. At least I used to think that…it seems that anything Apple touches lately is not without controversy. I find it weird that it hit so close to a band that I enjoy, The Postal Service.


A Note from Ben

It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. –Ben Gibbard, The Postal Service

See for yourself after the jump.

(Apple ad on the left, the Postal Service video on the right)