For many of us who can never really make the trek down to the annual SXSW music festival and conference, there might be some good news today that might help you feel better about sitting at home…

sxsw-music.gif is teaming up with DirecTV and Blaze TV to broadcast special segments from the event starting March 15-17. They’re saying it’ll be live, which is awesome.

…the special will be broadcast live March 15-17 and feature unprecedented access with upfront performances and behind-the-scenes footage from the three day musical extravaganza.

They’re choosing two to set up at and they’ll be broadcasting from there and the conference with segments most certainly edited to make sense to the couch-viewing public…

Blaze TV is working with to custom-build two state-of-the-art exclusively for the special on The 101. The Star Lounge, with a traditional Texas feel, and modern music club The Bat Bar will be built from the ground up in solely for the live televised performances. Each venue will be filmed using the most up-to-date technology, including multi-camera with 5.1 surround sound.

I’m definitely looking forward to seeing what they do with this; I’m a DirecTV subscriber myself so I’ll have my TiVo all locked and loaded for the weekend…

South by Southwest (SXSW) to be Broadcast on Directv [PR Newswire]


Ad Ops Nerd. Living that San Diego life. Chicago born and raised.