Should “brands” sponsor music festivals?!

Brands improve festival experience, say music fans [Event Magazine]

“The best strategy for brands looking to sponsor a festival is to create exciting, unexpected experiences for fans that have a ‘wow’ factor. Festival goers are passionate about music but they go to festivals first and foremost to live an incredible moment with friends – so signage or sampling alone will not get their attention.”

If I had my way, the only sponsors at music festivals would be killer beer companies, soap companies, and wifi providers. Build a music festival with sponsors that truly support a music festival experience, and fans will notice.