Pitchfork announced a new thing today called Advance, a spot to listen to exclusive pre-release album streams all done-up in the classic Pitchfork-esque hipster chic.
Pitchfork is happy to announce the launch of Pitchfork Advance, an immersive music streaming platform designed to emulate the classic album experience. Pitchfork Advance showcases an interactive listening environment featuring pre-release albums streams with dynamic graphics and a host of tools that will allow fans to engage with album art, lyrics, credits, track listings, artist info, and more while they listen.
The first release they’re featuring is the new album from Yo La Tengo, Fade.
Stream our brand new album "Fade" right here! http://t.co/7FnPeYa6
— Yo La Tengo (@TheRealYLT) January 7, 2013