The for the 2017 return of the Monterey International Pop has been officially announced. Returning to Monterey some 50 years to the day of the original , this year’s event is going to be a special anniversary of the groundbreaking event. . Stax Revue is listed at the top and we’ve also got & the scheduled to play as well. Not bad.

Joining them will be & His Extraordinaires, , Eric Burdon & The Animals, , , , , , Jacob , feat. , and , , & The Violators, & The Law, , & , Norah , Allstars, & The , , , The Head and the , and more. The is going to be all-ages and start going on sale this Friday, April 21.

Lou Adler, one of the original Monterey International Pop founders who co-produced the 1967 festival alongside John Phillips of The Mamas & the Papas, is involved once again in overseeing the festival weekend. Lou said, “The Monterey International Pop Festival cannot be duplicated but can be celebrated and will be, by the performers and the attendees at the 50th Anniversary festival.”

Also included in the official press release was a mention that they’re not going for a huge production here, specifically saying they’ll probably skip the big screens in favor of supporting a nuturing, nostalgic environment towards the yesteryear of festival triumphs that started back in the 60’s.

its motto, “, Love and Flowers,” Monterey Pop drew hundreds of thousands of people to Northern California in 1967. It was a of benevolence and cultural change, the key event of the Summer of Love, and one of the defining moments of the baby boom generation. It presented rock as a movement, not just in California, but globally. Preceding by two years, it was the first major rock festival and started the rock festival tide. It was multi-racial; it was national and international; it brought together musical talent from diverse genres; it established new rock as art and culture leaders; and legitimized and kicked off the rapid expansion of rock music into today’s multi-billion-dollar industry.

Ad Ops Nerd. Living that San Diego life. Chicago born and raised.