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Lollapalooza Gets Stupidly Creative (or is it Creatively Stupid?)

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Who’s bright idea was it to have rolling papers handed out at the Thursday Lollapalooza press conference in Grant Park?

The rolling papers were set up on a press table a few feet from a playground and advertised the as “fully baked rock and roll.”

A list of terms for illegal drugs on the online site Wikipedia defines “baked” as “intoxicated from marijuana use.”

For some reason I find it hugely comical that the Sun Times is using Wikipedia as its source for defining what “baked” means.

And from a marketing/PR standpoint, isn’t this just the stupidest way to bring totally unnecessary attention to a very infant working to solidify city contracts? And the name of the public relations firm is just the icing on the

The press conference, while in Park and promoted by the park district, was organized on-site by ’s public relations firm, Fresh and Clean Media.

Way to go, Perry.

Written by Justin Ward

Ad Ops Nerd. Living that San Diego life. Chicago born and raised.

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4 Comments

  1. “For some reason I find it hugely comical that the Sun Times is using Wikipedia as its source for defining what “baked” means.”

    So true

  2. I work in the festival industry and I must say that whoever came up with this idea obviously did not think it through. Matches and lighters sure. Rolling papers? You might as well send out an invitation to the fuzz.

    On the plus side I’m sure they will be a huge collector’s item one day.

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