iTunes Festival coming to SXSW 2014

Big news from the Apple team came the other day with the announcement that they were bringing the iTunes Festival stateside for the first time, with its debut set for Austin around South by Southwest 2014. Topping the streaming festival’s lineup will be Coldplay, Imagine Dragons, Keith Urban and Pitbull, so if you’re into that sorta thing definitely tune in.

Coldplay, Imagine Dragons, Keith Urban, Pitbull, and more top artists take the stage in Austin from March 11-15 and you can watch the shows for free. Stream the concerts live or after the performances in the iTunes Store on your iPhone, iPad, iPod touch, or computer. You can also watch on your big screen with Apple TV.

We’ll have any lineup updates posted as they become available.