Remember when they renamed Irving Plaza in ? Bad idea jeans.

Rethinking, Irving Plaza Keeps Its Maiden Name [NYTimes.com] [via brooklynvegan]

To build a replica of the old marquee, hired Ken Lubin, a graphic designer who specializes in signs for Broadway theaters. (He removed the original Irving Plaza marquee in 2007 when he installed the new one for the , which he made.) It wasn’t easy, Mr. Lubin said, because the old one had been left in an alley behind the club, with chunks of it missing. But there was just enough to serve as a model for its stainless-steel letters and red neon .


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