The High Sierra Music Festival has announced its initial 2010 lineup, including the likes of the Avett Brothers, , , Bela Fleck, and among many others. The Northern Cali fest is now in its 20th year and will once again take place over the 4th of July Holiday weekend. The folks decided to roll out this year’s lineup in an interesting way, releasing this video below, a spoof of ’s famous product presentations for the and all their other gadgets:

High Sierra 2010 – Initial Artist Lineup [YouTube]

It’s a bit hokey, but I guess they felt like they had to do something bigger to compete among the hype and din of the busy festival lineup announcement season. Personally, I think they should just to stick to what they do best: consistently putting on a great mid-size music festival in the hills of Northern Cali. No matter what you think of the video, their 2010 lineup is definitely an interesting mix with a lot variety and is just about right for ’s traditional niche.

2010 :

and Positive Force
Bela Fleck, , and

’s Tiny Universe
& Orleans Avenue

Edward Sharpe and the Magnetic Zeros


Jerry Joseph & The Jackmormons
’s Of Strings with special guest Sharon Gilchrist

Pimps Of Joytime
Jerry Joseph and
Dan Bern

The Black Seeds

( + )
Truth and Salvage Co.
Poor Mans Whiskey

, Duo
Coryell, Auger, Sample Trio

Chris Chandler and Paul Benoit
and the Gramblers
Kate Gaffney Band
Cahn & Yang
Loyd Family Players


Discount early-bird tickets are on sale now at HighSierraMusic.com.

Update (4/1): finalized.

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