HighSierra2010

The High Sierra Music Festival has announced its initial 2010 lineup, including the likes of the Avett Brothers, , , Bela Fleck, and among many others. The Northern Cali fest is now in its 20th year and will once again take place over the 4th of July Holiday weekend. The folks decided to roll out this year’s lineup in an interesting way, releasing this video below, a spoof of Apple’s famous product presentations for the iPod and all their other gadgets:

High Sierra 2010 – Initial Artist Lineup [YouTube]

It’s a bit hokey, but I guess they felt like they had to do something bigger to compete among the hype and din of the busy festival lineup announcement season. Personally, I think they should just to stick to what they do best: consistently putting on a great mid-size music festival in the hills of Northern Cali. No matter what you think of the video, their 2010 lineup is definitely an interesting mix with a lot variety and is just about right for ’s traditional niche.

Music Festival 2010 Lineup:


The Black Crowes
The Avett Brothers


and Positive Force
Bela Fleck, Zakir Hussain, and Edgar Meyer

Karl Denson’s Tiny Universe


Jackie Greene
Edward Sharpe and the Magnetic Zeros
Lotus
March Fourth Marching Band
The Radiators


Preservation Hall Jazz Band
Carolina Chocolate Drops
The Mother Hips

The Infamous Stringdusters


Carolyn Wonderland

Darol Anger’s Republic Of Strings with special guest Sharon Gilchrist
BLVD
Beats Antique
Pimps Of Joytime
Jerry Joseph and Wally Ingram
Dan Bern
Heavyweight Dub Champion
Telepath
The Black Seeds
Great American Taxi
Big Light
Skerdio ( Skerik + Radioactive)
Truth and Salvage Co.
Poor Mans Whiskey
Nathan Moore
Johnny Vidacovich, Robert Walter Duo
Scott Amendola and Wil Blades
Coryell, Auger, Sample Trio
Trampled By Turtles
Newfangled Wasteland
Orgone
Zach Deputy
Rubblebucket
Chris Chandler and Paul Benoit
The Heavy Guilt
Nicki Bluhm and the Gramblers
Kate Gaffney Band

Loyd Family Players
Living Folklore
Artists-At-Large
– Josh Clark
– Lebo
– Skerik
– Eric McFadden

Discount early-bird tickets are on sale now at HighSierraMusic.com.

Update (4/1): Lineup finalized.