Goes Social Network

If you’re gearing up for Bonnaroo this week, do us a favor and let us know what you think of their new website. They announced a few weeks back that a giant portion of was being re-done as a social network, thanks in part to a company called KickApps.

Head over to and use the new social network to connect to some of your other camping buddies. I was interested to see how this worked out and I’ll be more interested to see if the archival stuff after the festival is actually worth looking at. My hunch is that we’ll still find more interesting stuff on Flickr and YouTube after it’s all said and done, but it was interesting to see Bonnaroo start to engage the community a bit better.

Bonnaroo Music & Arts Festival has selected KickApps, the leading on demand social media platform, to power the online community and media management system for its recently re-launched website, The community allows people from around the World to meet fellow Bonnaroo fans and attendees, share stories about their experiences at the festival, upload videos, photos and audio files, and engage in discussions about upcoming and past performances. Community []

Additional info after the jump. gives each member a customizable personal page where they can share details about themselves with others in the community. Along with ‘friending’ each other, members can leave personal messages or comments as well as upload and view photos, videos, blogs and message board posts where experienced attendees share insider tips and insights with first timers. One of the most popular features on the site is the “Ride Finder” Forum, powered by KickApps’ multimedia message boards, where attendees can find and offer rides to fellow attendees. To generate additional excitement leading up to the festival, Bonnaroo has held ticket giveaways and also a logo redesign contest among members of the online community.

In addition to using KickApps to power its online community, Bonnaroo wanted to enable its staff to manage the site’s editorial content, including photos, video, text and audio, and member created content, through a single system. To achieve this, members of Threshold Interactive’s development team created a custom content management system that utilizes KickApps’ media management system to handle all media throughout the site. With an easy-to-use interface and integrated backend, even non-technical members of the team can manage and update the site.