Bob is becoming an advisor to a would-be venture-capitalist-ready company producing digital learning-guitars. Whaaaaa?

Patrick Cummings, executive of iGuitar in Poughkeepsie, N.Y., owns up to being in the market for $2.5 million in venture funding. His company makes an electric guitar that plugs into a computer using an ordinary USB connection, turning the guitar into a keyboard-like learning or song-writing .

“I met Bob in January at Macworld,” he says, as if ’s annual conference were the most natural place to hobnob the guitarist. “He’s joining the executive team.” “In what capacity?” I ask. “As an advisor.”

Okee dokey.

Ad Ops Nerd. Living that San Diego life. Chicago born and raised.