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today announced Up Next , a series of intimate performances from past and present Up Next artists including , , , , King , and . Each artist will perform for in one city, for one night only.

Up Next is a monthly program showcasing the best new artists in the world. Each month, tastemakers and identify one artist to feature, then utilize the power of the platform to raise awareness of that artist to ’s growing audience of . Apple Music Up Next also includes a deeply curated companion playlist full of incredible new artists across genres from all over the world.

Each artist on the diverse Up Next roster has been featured as an Apple Music Up Next artist in the monthly program or through the playlist. All shows will be hosted after hours in local Apple stores in Milan, , , , , and , Apple stores frequently offer free creative sessions through Today at Apple and serve as the place where the local creative community can come together and share ideas, making them the perfect backdrop for Up Next Live.

Performances kick off July 9th global at Apple Piazza Liberty in Milan.

“The impact [of being part of Up Next] can be seen in everything, in numbers, in plays, in shows,” said Bad Bunny. “There are a lot of fans that, when I go out in the street in the US, people who do not Spanish, I think they will not know me and they stop me, they ask me for pictures and they sing my songs. It helped me very much to make myself known in a market different from mine, not only the USA, but in places where Spanish is not spoken or where perhaps Latin music does not dominate, exposing my music and giving people the opportunity to get to know what I do.”

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Up Next Live :

July 9 – Bad Bunny at Apple Piazza Liberty, Milan
July 19 – at Apple Union Square,
July 25 – King at Apple Williamsburg,
July 31 – at Apple Champs-‘Elys’ees,
August 9 – at Apple Covent Garden,
August 16 – at Apple Michigan Avenue,
August 23 – at Apple Carnegie Library, ,

For more information, visit http://apple.co/amupnextlive


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