Photo via @crunchgear

I’m watching the Apple keynote live on USTREAM.tv and I wasn’t fully expecting that they’d be unveiling a new social network for music built right into . It’s called , and it’s built into 10, which is available starting today at apple.com/iTunes. Also, as part of the iTunes Store, you’ll see on your iPhones and Touches. The part that caught my eye was the fact that they’ll be artist tour dates built right into the interface. It doesn’t seem like the new version is up yet but we’ll be digging right into this to find out more. Based on the presentation, there are over 17,000 tour dates in their artist database and it’s going to be easy to say “I’m going” and just post on what concerts you’re attending for all your friends to see. Can’t wait to test the implementation.

just took the stage for a live performance, too. More on this as it comes in…

Update: and will be powering the tour dates. Tons of links on the subject here…


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