Two ways to look at the Valley and Arts , in Indio, Calif., which begins its 12th edition on Friday:

  1. It sold out in less than a week — faster than ever before, according to — when went on sale in January. (Attendance is expected to hover around 75,000 for each of the festival’s three days.)
  2. When I tell friends I’m going to , they look skeptical and disapproving. “What are you looking forward to?” they ask, and they’re not just making conversation.