Remember when they renamed Irving Plaza in New York City? Bad idea jeans.
To build a replica of the old marquee, Live Nation hired Ken Lubin, a graphic designer who specializes in signs for Broadway theaters. (He removed the original Irving Plaza marquee in 2007 when he installed the new one for the Fillmore, which he made.) It wasn’t easy, Mr. Lubin said, because the old one had been left in an alley behind the club, with chunks of it missing. But there was just enough to serve as a model for its stainless-steel letters and red neon lighting.