The ‘State of the Listen’ @ Jazz Fest 2013

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jazz fest 2013 state of the listen

Summary

The following data reflects public social media mentions on from April 5 – May 5, 2013. The information was pulled from Radian6, a social media monitoring and analytics platform.

Analysis

In the last year, goers have turned to social media in greater numbers than in years past – almost doubling the number of mentions about the music festival over 2012. There were noticeably more attendees on Saturday May 4th, as ’s performance attracted some of the largest crowds in history (attendance numbers have not yet been released). However, the classic rock group missed out on the lion’s share of the buzz with claiming the top place among social media mentions. And although the crowds gathered for were greater in number, it is likely that the younger crowd present for contemporary pop group was more tech savvy than their older festing compatriots, which could account for the discrepancy in crowd size and the volume of social media buzz.

For the second year in a row, Crawfish Monica and Crawfish Bread were the food items that most people dished about on social media. Crawfish dishes received more mentions from ers than many of the top performers. But receiving more buzz than the top food and many key acts was the weather. Rain played a starring role in this year, which was reflected in the social media chatter about the festival. Surprisingly, more people posted about the rain at than the mud, which stuck around much longer. Due to the inclement weather conditions, galoshes (rain boots and shrimp boots) ruled the fest. Many local stores sold out of the types of footwear needed to traverse the festival grounds by the second Saturday of . Galoshes proved to be a social media star of the festival, receiving more buzz than the top food attractions and many of the musical acts.

State of the Listen Jazz Fest Infographic

NOTE: A big thanks to our friends at Zehnder Communications for sharing the infographic!