Tame Impala partnered up with Urban Outfitters and their label to release their new video for “Mind Mischief” off Lonerism, easily one of my favorite tracks from the album and easily one of my favorite new music videos. Taking an adolescent fantasy and bonafied rock cliche – “Hot for Teacher” anyone? — and giving it an animated and fully satisfying spin, this video is not to be missed. Happy Monday, ya’ll.
For more on the video, see the making of and read this interview via Urban Outfitters:
How did you guys get hooked up for the video “Mind Mischief?”
Kevin Parker: One of our friends from Modular sent us the idea one day and we read the idea and thought it was pretty cool.