Ticketmaster launched a new blog called Ticketology, and today’s first post details out a change in policy on how service fees will now be disclosed up-front when you’re purchasing tickets from the company.
We get it – you don’t like service fees. You don’t like them mostly because you don’t understand what the heck they are for. We’ll try to do a better job in this space over the coming months of helping you understand our business, and how our fees compare to others in the industry (both in ticketing and ecommerce in general). But the reality of the live entertainment business is that service fees have become an extension of the ticket price. Most of the parties in the live event value chain participate in these service fees either directly or indirectly – promoters, venues, teams, artists, and yes, ticketing companies – and service fee rebates are our largest annual expense at Ticketmaster.
They also announced that Live Nation venues will now honor a three-day return policy in advance enough of the show. This includes The Fillmore in SF, Irving Plaza in NYC, The Gorge in WA, and even Alpine Valley in WI. Go here for the full list of venues.
I’d hate to get my hopes up that this will put the company at the forefront of fan-driven decisions, but this is at least a step in the right direction.
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