The battle for the live concert webcast dominance just got a bit more interesting with the announcement that YouTube was selected as the Outside Lands Music Festival webcast partner, something that they’ve never actually done before. I knew about this for a few weeks and should have announced it, but my sources are all gainfully employed YouTubers who don’t want to get fired for revealing top secret internal information.
We’re told that they’ll be broadcasting portions from Dave Matthews Band, Thievery Corporation, The Dead Weather, Silversun Pickups, and more. Read on for the full press release.
OUTSIDE LANDS MUSIC & ARTS FESTIVAL TO BE STREAMED LIVE ON YOUTUBE™
MARKS YOUTUBE’S FIRST-EVER LIVE MUSIC FESTIVAL WEBCAST
Aug 26, 2009, San Francisco, CA — Another Planet Entertainment, Superfly Productions and Starr Hill Presents, in a partnership with the San Francisco Recreation & Park Department, today announced that YouTube™ will stream live the Outside Lands Music & Arts Festival to viewers in the US. The live webcast will be featured on youtube.com/outsidelands beginning Friday, August 28th – Sunday, August 30th. The festival coverage will include performances from Dave Matthews Band, Jason Mraz, Thievery Corporation, The Dead Weather, Silversun Pickups, Raphael Saadiq, Cage the Elephant, Atmosphere, among others.
The tradition of marrying music and technology continues to be a foundation of the Outside Lands Music & Arts Festival. “We are proud to feature Outside Lands as the first-ever live streamed festival on such a powerful and recognizable platform as YouTube,” said Richard Goodstone of Superfly Productions. Created by Superfly Marketing Group in partnership with YouTube and The T-Mobile® myTouch™ 3G, the webcast will mark the first time YouTube has streamed a major event live on its website.
“Music and many of the artists performing at Outside Lands have always found a home and audience on YouTube,” said Ross Hoffman of YouTube Strategic Partnerships. “We’re thrilled to bring this incredible live music festival to everyone in our community who won’t be there in-person to experience the show”. In addition to live streaming directly from the festival, fans will be able to access an archive of selected performances and highlights on Youtube’s Outside Lands channel.
About Outside Lands Music & Arts Festival
The second installment of this dynamic entertainment experience will once again take place over three days in San Francisco’s historic Golden Gate Park. This year’s lineup will solidify Outside Lands as the premier festival in the region, with unmatched creative programming that showcases leading artists in many musical scenes, including rock, pop, world music, soul, hip-hop and electronic. Outside Lands has emerged as a familiar brand representing its own unique approach to celebrating the deep traditions of Northern California culture that are revered across the globe.
YouTube has more premium partners than any other online video site and is actively working hand-in-hand with a growing list of content creators and advertisers across the entertainment industry to help them generate revenue and innovate in the digital era. YouTube’s sophisticated analytics and online tools show content creators how, when and why their audiences are engaging with their material. From major, household names like Disney to small, independent studios and aspiring filmmakers, YouTube provides a platform where anyone from around the globe can connect, share and enjoy much of the world’s best entertainment online.