Relix and AOL in Bed Together?

I just got my new Relix in the mail today. I was super excited for this issue specifically, as this issue focuses on all the hot jamband electronica acts out there right now–The Disco Biscuits on the cover, STS9, Signal Path, the New Deal, etc. I was so much less excited once I actually saw the magazine arrive.

They packaged the new Relix issue with an AOL disc. Yes, the same stupid disc that you see everywhere. In your grocery story. In your own mailbox not attached to a magazine. At your dentists’ office. I really did not need to receive this from Relix, and it bugs the hell out of me that Relix doesn’t have some sort of sense on how to bring in advertisers that matter or make sense to their audience.

Don’t Relix readers use the internet?

I personally don’t care if Relix thinks that they’re providing their readers with advertisments that are relevant to them; it’s noticable that they’re not. This could be the goal that Relix should try to attain.

I’m not saying that Relix shouldn’t be trying to stay in business. A jamband magazine needs to stay afloat somehow. Hell, if I tried to blog full-time about jambands, I’d be one broke-ass honkey by now. But, please Relix. Enough of this shit. I pay you for a subscription. I don’t pay you for a magazine that comes with a little piece of spam attached.

  • http://www.panictour.com ryan

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  • http://www.panictour.com ryan

    Hello,

    I wanted to let you know that we have featured your RSS on PanicTour.com. I feel that it is a vaulale resouce of news in the commnunity. I like your post writings. Very informative. Check out the new Widepsread Panic Tour Resource Site. Find out more on the about us page.

    Thanks for the great site!

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    PanicTour.com

  • http://www.livemusicblog.com justin

    Thanks a lot my man. Your site looks pretty good. I’m going to link to it, effective immediately!

  • http://www.livemusicblog.com justin

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  • anthony

    They need to make some money, man.

  • anthony

    They need to make some money, man.

  • Phil

    Who cares if AOL had a disc with Relix? I remember when AOL’s “Phish Phorum” was the most happening chat room for heads on the entire internet – and it wasn’t that long ago (fall 97).

    Don’t want the CD? Chuck it and read the mag. Tons of ads there that are relevant to the readers – hell, festivals and cds/dvds must be 90% of the ads. If AOL bought this placement in Relix it means that a) relix is doing a good job and b) it kind of validates the power our scene has, if time warner wants to reach it en masse.

    That being said, I dropped aol in the 20th century – but if they are helping to keep the only worthwhile publication for our type of music (the only one that would EVER put the biscuits on the cover) afloat – cool by me.

  • Phil

    Who cares if AOL had a disc with Relix? I remember when AOL’s “Phish Phorum” was the most happening chat room for heads on the entire internet – and it wasn’t that long ago (fall 97).

    Don’t want the CD? Chuck it and read the mag. Tons of ads there that are relevant to the readers – hell, festivals and cds/dvds must be 90% of the ads. If AOL bought this placement in Relix it means that a) relix is doing a good job and b) it kind of validates the power our scene has, if time warner wants to reach it en masse.

    That being said, I dropped aol in the 20th century – but if they are helping to keep the only worthwhile publication for our type of music (the only one that would EVER put the biscuits on the cover) afloat – cool by me.

  • http://www.livemusicblog.com justinpward

    The truth is, I don’t see Relix and AOL together as a good thing at all. If Relix’s Management is accepting money from Time Warner, how do you think the content with be affected? Believe me, it’s going to happen. When you accept that kind of “blood money”, it tells me that the Management is not accurately listening to their customers.

    NO ONE THAT READS RELIX WANTED THAT AOL DISC. Maybe it’s my ego talking, but who the hell would?

    That being said, from a business side, this only makes very short-term, stupid business sense. The amount of money that they received in ad revenue from Time Warner could easily offset the amount of readers that see a spammy sort of magazine. Anyone that pays $4.99 on the newsstand is paying for the content and the advertising inside already. When you add product placement and advertising to the outside (which is truly already there on the back cover), you instantly make your magazine unreadable. Hell, I had to rip through plastic to open the stupid thing.

    I PAY FOR THE MAGAZINE.

    This is unacceptable in my eyes, as a customer and a businessman. As a customer, I pay for the magazine already. I’ve already accepted an acceptable amount of advertising within the magazine, but it’s usually very relevant to my interests. As a business associate, I would have told Relix that I don’t think they’re providing their customers with anything valuable. Now, to make the point that Relix should do everything in their power to stay afloat, I completely disagree. Business is business. It’s survival of the fittest. And I don’t agree that Relix should attach a “piece of shit” in a plastic wrap and call it the April/May issue. If they can’t figure out how to stay in business otherwise, then they should die the death that their business model has intended.

    Relix should try to connect to their readers more effectively, not wrap spam in a plastic wrap and call it their new issue. AOL WAS the internet back in the Fall of 97 by the way. This was when most people didn’t even run Internet Explorer on their computer, because Microsoft hadn’t actually packaged Windows and IE together yet. And AOL was the only widespread provider that taught people how to get online. Unfortunately, they never changed their business model. And, we will see the end to AOL in its current form very soon.

    Maybe we should help Relix? Maybe Relix shouldn’t pander to big money advertisers and focus on what their readers want? I think that’s a great idea.

  • http://www.livemusicblog.com justinpward

    The truth is, I don’t see Relix and AOL together as a good thing at all. If Relix’s Management is accepting money from Time Warner, how do you think the content with be affected? Believe me, it’s going to happen. When you accept that kind of “blood money”, it tells me that the Management is not accurately listening to their customers.

    NO ONE THAT READS RELIX WANTED THAT AOL DISC. Maybe it’s my ego talking, but who the hell would?

    That being said, from a business side, this only makes very short-term, stupid business sense. The amount of money that they received in ad revenue from Time Warner could easily offset the amount of readers that see a spammy sort of magazine. Anyone that pays $4.99 on the newsstand is paying for the content and the advertising inside already. When you add product placement and advertising to the outside (which is truly already there on the back cover), you instantly make your magazine unreadable. Hell, I had to rip through plastic to open the stupid thing.

    I PAY FOR THE MAGAZINE.

    This is unacceptable in my eyes, as a customer and a businessman. As a customer, I pay for the magazine already. I’ve already accepted an acceptable amount of advertising within the magazine, but it’s usually very relevant to my interests. As a business associate, I would have told Relix that I don’t think they’re providing their customers with anything valuable. Now, to make the point that Relix should do everything in their power to stay afloat, I completely disagree. Business is business. It’s survival of the fittest. And I don’t agree that Relix should attach a “piece of shit” in a plastic wrap and call it the April/May issue. If they can’t figure out how to stay in business otherwise, then they should die the death that their business model has intended.

    Relix should try to connect to their readers more effectively, not wrap spam in a plastic wrap and call it their new issue. AOL WAS the internet back in the Fall of 97 by the way. This was when most people didn’t even run Internet Explorer on their computer, because Microsoft hadn’t actually packaged Windows and IE together yet. And AOL was the only widespread provider that taught people how to get online. Unfortunately, they never changed their business model. And, we will see the end to AOL in its current form very soon.

    Maybe we should help Relix? Maybe Relix shouldn’t pander to big money advertisers and focus on what their readers want? I think that’s a great idea.

  • saintjohnsriver

    I wanted the Aol disc. My Aol was crashing and it came in handy. Thanks relix,

  • saintjohnsriver

    I wanted the Aol disc. My Aol was crashing and it came in handy. Thanks relix,